Reasons You Need a Digital Marketing Strategy

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Many people think that operating a website or any online business, for that matter, is an easy and effortless task. They think everything is given at your fingertips. But the truth is, it is just as tiring and hard to balance as offline businesses.

Digital marketing has been around for decades, and have really changed the way we do business both online and offline. That is not a secret, and we are all witnesses of how it has greatly influenced our everyday lives.

reasons-digital-marketingThe thought of digital marketing making things easier for website owners is not quite true, though. It sure made it more manageable, and it allows a website to be easily updated so it can keep up with the trends, but the hard work needed is all the same.

There is absolutely no point in trying to make any job easier. To be a success, any business requires effort, hard work, and dedication. You just have to learn how to manage it so you know all things are taken care of, and that you do not overlook anything that might be important.

A strategy is an effective way of making your digital marketing campaign more manageable and more effective as well. There might be a number of strategies you can use to achieve this, but why else is there a pressing need for a digital marketing strategy?

  • Without a well-planned strategy, the quest for website popularity and organic results is just plain futile. A strategy will give you the proper route and direction you are supposed to take to arrive at your desired results. It will give you a more concrete grasp of what is needed by your business to grow.
  • A strategy that you made yourself is best because you can make adjustments as much as you can. Technology is so fast-paced that your needs might change periodically in such a short span of time. You have to know your strategy by heart so you know where you are going with it.
  • Digital plans are very useful in digital marketing. You can do it on the go, while traveling somewhere and you can just dump them in your phone as ideas pop to your head. It will be easy by then to apply it to your actual campaigns.
  • A strategic approach to marketing is still the most used platform in the business world. It has been around even before the internet was born, and is still here. Its longevity in a changing world proves its worth and how much it could help your company grow.
  • You can very well incorporate digital into strategic approach, using electronic media as you brainstorm and think of ways on how to improve your business. It is now considered as a norm, and most big names in the industry has vouched for its benefit. A strategy-driven marketing campaign opens more opportunities and can achieve more solid results, as compared to marketing without any plan.
  • Like in practical life, you would not go into a war without a strategy. The world of marketing has very stiff competition going on that it is quite impossible to survive without a plan. Your strategies, as long as they are well thought of and studied, will serve as your armor to be able to thrive. There are thousands of websites operating that all beg for attention, or scream for attention. You need a powerful strategy that will take your business website apart from all its rivals.
  • A strategy that is created with your market as an inspiration can never go wrong. In all your steps to grow your business, your market should always be the main deciding factor. After all, they are what makes your business. They can even make or break it. When you factor them as you strategize your campaign, it will influence them and it will affect your sales in a good way.
  • A strategy is needed to be able to keep your customers or site visitors coming back. Create a loyal following and convert your occasional clients to regulars. This one cannot be done in a snap. People crave change, and will naturally jump from one website to another when their demands are not met in an instant. This is where strategy comes in. When you have a plan of how to keep them, you already have a sense of security that your website will be in a good place in a reasonable time frame.
  • Your strategy will give you the path your business will ideally take. You will have a timeline, and know exactly what stage you are in and how not to stay there. Without a proper strategy, you get lost in the business and marketing process, not aware where you have gone wrong. If you do not know what mistake was done that staggered your growth, the same error can happen again. A strategy will let you know where you did wrong. You can take note of it and be careful it would not harm your business again.

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While it is still possible to run a business without strategies, it is not always a guaranteed success. The absence of planning and strategizing can cause serious harm to a business, as it may pave the way for problems you might not have seen coming.

Monitoring your website and making sure it is not victimized by negative SEO may be a way of keeping it safe, but a concrete strategy plan will keep it safer, as you will know the facts of what really is happening in the heart of the company.

When you start a business, you must always have in your mind at least an objective of what you want to achieve and a direction of how you will get to it. A well-planned strategy is much like a car GPS. It tells you where you are headed, and you can also see where you currently are in the map. It is like a timeline that makes you aware what steps are still needed to make your company maximize its full potential.

Get on your brainstorming sessions today and see how strategies can take your company to the next level and on full throttle.

 

Skills Digital Marketing Hires Must Have To Succeed

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It is no secret how digital marketing is so much a game changer in the entire business world. It is all the rage now, and do not look like it will ever grow out of style anytime soon. The effect it has in how we do business is insatiable, and IT professionals are still on their way to make improvements that will make digital marketing even easier and more effective.

In the rise of e-commerce, SEO, and many other digital marketing platforms, there is also a natural rise in the number of recruitments that focused on online marketing. It is now among the most sought after professions, as it also paved the way for new digital marketing agencies, along with telecommuting and home-based jobs.

Because of the reality of how in-demand digital marketing positions are today, the competition is going even tighter every day. There is now a question if recruiters are now eyeing on modifying qualifications before shortlisting and actually hiring an applicant eventually.

What are the must-have skills of digital marketing hires in order to be successful? Is technical know-how all it takes to make the cut?

  • Great attention to detail.Digital marketing has a wide range of fundamentals. It is a huge web of information on its own, and can pretty much overwhelm the rest of us. There are plenty of subjects to master, and also quite a lot of details that must be focused on. Attention to detail is important because when you make a mistake in a meta tag or lost your focus on your links, it can pose serious harm to a company. It is vital to concentrate on the job and make sure you do not overlook anything.
  • Sales skills, expertise preferred. Sales and marketing are two different things, but they are intertwined and correlated with each other. They might have different definitions, but one simple cannot exist without the other. A digital marketing hire should be well-versed in sales and all its forms. Upselling is a preferred skill, and it would be great if an applicant has years of experience to boot when it comes to selling. Several studies show that people who sell successfully are more effective in marketing, because they understand the power of promotions and persuasion.
  • Expertise in at least one marketing channel. Since the birth of digital marketing, channels have multiplied to dozens. Now there is so much more to learn. The recruiters, on the other hand, are only looking for at least one expertise among all available channels. An ideal digital marketing hire is a pro in either search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC) system, social media marketing (SMM), or any of the others. Whichever is the big player in the business you want to join should be your area of expertise. Take the time to learn it, as it is apparently an imperative in the industry.
  • Data analysis skill. How do you actually analyze a data? There could be a hundred ways to do it, and how you actually do it is what matters. One of the things recruiters look at is what an applicant does with the big data. Now that data analysts are needed in digital marketing, it is where creativity meets science. An applicant must know how to properly digest a data to make it beneficial for the company.
  • Email marketing skills. Email campaigns are still on the rage now. They have been at it for quite some time, and do not look like they will be outdated any time soon. It is essential for companies to hire an email marketing expert, because it is still one of the primary channels of communication in the digital world. While many think that social media marketing has taken email marketing’s place in the ladder, the big names in the business still vouches for its worth. Email is still best for close communication with your most loyal patrons.
  • Social media skills. It is not enough that you can use and navigate social networking sites, as it is now a norm even for non-marketing people. What matters is an applicant is well-versed in using social media for business. How to boost a post, the knowledge of how long it takes to see results of social media marketing, how to optimize your social networks to make it more business-like, etc. Social media marketing sounds so easy, but there is more to that. It is filled with hidden business features that only pro marketing people can identify.
  • Drip marketing knowledge. In real estate and sales businesses, drip marketing is highly utilized. Not a lot of marketing professionals seem to hit the right balance when it comes to drip campaigns, as it can really be tricky to do so. Knowing how to gradually convert a lead to a sale is a long term project, and is vital for a digital marketing hire to be an expert in this.
  • Objective thinking. Passion is what drives most companies to the top. It is also what sets the big names apart from the ones still climbing up the ladder. In digital marketing, your passion for your job is what will make you thrive. When a person is passionate about his work, it shows on the end results. That is always what a digital marketing agency needs—results to speak for itself.

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Digital marketing can be complicated because of its many branches and whatnots. There is a huge package to open and learn about, as each aspect is just as equally essential as all the others. Focus on each fundamental, and really take the time to know about it as much as you could. Your knowledge, experience, and expertise will pave the way for you to finally get your ideal marketing job.

While the competition to get the job can be daunting, your skills will surely get you through. Make an effort to be updated with marketing trends, marketing channels, and all other things that you know for a fact will be helpful for you to bag that job.

Above all the skills listed, it is most important for an applicant to be skilled with people. How people tick, what they need, how to persuade them, how to convert them. When you have this, plus the passion for excellence in all that you do, then you know that you were made for a digital marketing career. Search_engine_optimization

The Real Relationship Between Digital Marketing and SEO

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For most people who have not really plunged in the world of internet marketing, digital marketing and search engine optimization (SEO) are one and the same. They have been used in a sentence interchangeably, as they think both terms mean the same thing.

They simply don’t.

While it may be true that one simply cannot exist without the other, it does not change the fact that they are still two different entities.

What is digital marketing?

  • By definition, it is the general term of promoting any product or service through the web, mobile, email, and other media. As long as it is electronic media promotions, it is classified as digital marketing.
  • When you promote a service through your website, it is of course classified as digital marketing.
  • It has been popular for many years already, and is also what paved the way for the rise of e-commerce.
  • Several studies have shown that digital marketing has a higher trust rating now as opposed to offline marketing such as print ad media. It is now touted as the biggest business player, as even conventional or traditional businesses have started incorporating digital marketing in their operations.
  • Digital marketing is powered by SEO. When your website hits its peak of search engine ranking, the response to your digital marketing campaigns will be better. A better ranking in search engines will naturally boost your online presence and visibility. More people will be able to see it, and will result to a much better turnout.

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What is search engine optimization?

  • SEO is simply the process of optimizing your website to improve its ranking in search engine results’ pages. It is a long term project of making sure that your website is highly relevant to searches made by your target audience.
  • It uses a wide range of techniques involving links, tags, and keywords. When done properly, no matter how long the time frame might be, the results will come as expected and will also influence your sales.
  • It is now being used in almost every website wanting to promote products and services. Also, more and more companies turn to SEO even from the first few weeks after launching. This is to strike early and gain early results.
  • There is now positive SEO and negative SEO. Positive SEO automatically boosts your website ranking, depending on the weight of the cause. For example, if it is a boost made from a high number of quality links, it will be a noticeable rise in ranking. On the other hand, negative SEO can take your website at the farthest bottom of the ranking ladder. There are a number of possible causes, but it all boils down to just consistently monitoring your website’s online activity to be sure your website would not be destroyed by it.

How are the related to one another?

  • A powerful and suitable digital marketing channel will make an SEO campaign more effective. It is imperative to choose your marketing channel with your target market and your business line as parts of the criteria.
  1. Do your target customers use more mobile or more email?
  2. Are they reachable enough using email marketing campaigns?
  3. Are they always active on their social media accounts? Which social media do most of your audience prefer?
  • An SEO project will only be successful when given a reasonable time frame and an expert who knows what loopholes to go through and how to solve minor technical challenges. No matter how well-designed your SEO campaign is, if you have chosen the wrong medium, it will not work the way it is supposed to.
  • SEO is said to be a matter of powerful content marketing. After all, it is your website’s content that has to be optimized in order to make an SEO project work. While digital marketing is still different from content marketing, they, too, are related to each other. An SEO campaign needs a suitable digital marketing platform that can complement its objectives.
  • Social media is now playing a vital role in SEO projects. A website will have an SEO boost when its certain post has been shared many times, or has been “viral”, if you may say so. The more people can see your post on any electronic media, the bigger SEO improvement your website will enjoy.
  • Digital marketing is the fuel needed by SEO campaigns to reach their full potential. One cannot get started with an SEO project without directly using any type of digital marketing channel. The success of any SEO strategy is also greatly influenced by the type of media it is used on.
  • SEO might seem as the overwhelming technical counterpart of digital marketing. But that is not the case anymore. SEO now relies on how users react to your website. It is said to be ‘more human’ now, and not just relying on bots and crawlers to rank on results. They now have the same audience, and share the same objectives which are to gain attention and improve sales rates.

Digital marketing might be rightfully considered as the root of all, since it has been here before the birth of internet marketing, but of course we cannot deny how much it also needs its other counterparts.

Your website may look savvy and be actually informative, but a lack of proper SEO strategy may be the culprit why it is not having the attention it deserves. Both are just as essential in your operations and growth, and must both be getting the same attention.

It is a real challenge to attract site visitors, more so if you are still just starting out in the biz. You have to be really passionate in learning the ropes and really putting your heart into it.

As a conclusion, knowing that digital marketing is very much related to SEO, there is simply no sense in choosing one over the other. Perhaps, you can only choose which one to put more focus on, instead of totally throwing the other one out of the picture.

Examine your website and see what you’re lacking. Do you think your website is in need of a more intensive SEO campaign or just an overhaul in your current digital marketing platforms? Only you can see which is which.

Why Hire An SEO Consultant Over A Digital Marketing Agency

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It has been said before. “Two heads are better than one”. It is an old saying that is now referred to as a cliché.

Is more heads better than just one too when it comes to digital marketing? Will you need many heads to make sure your website gets the exposure it needs to last in the industry?

Contrary to popular belief that a group gets the job done faster than an individual, it is also very likely for an expert to outdo an agency. That is given the fact that the SEO consultant to be hired is an expert indeed—with all the right skills and expertise about your line of business.

Tools and skills being the only clinchers in whether it is better to hire an SEO consultant rather than a digital marketing agency, we can still find it hard to arrive at a decision in such short notice. It is best to still check our options and see what each of them can provide. If we already have a concrete idea about what they can offer the company, that is when we can really decide.

While we are comparing them, it should also be noted that they are not very different from each other. They can do the same job, but perhaps not in the same quality and speed. It is very important to know what sets them apart so that after you have decided, your expectations can be reasonable and achievable.

Advantages of Hiring An SEO Consultantseo-consultant-specialist

  1. If you will really focus on SEO and improving your website’s ranking in search engines, then by all means choose an SEO consultant over a digital marketing agency. Strictly speaking, an SEO consultant is an expert in optimizing websites to increase online presence and generate more traffic, which eventually will be turned into sales.
  2. Hiring an SEO consultant will save you time that would supposedly be spent on searching for strategies that can make your website more popular to make the cut on the first page results. It will allow you to spend your time on other things that are equally important to your business growth.
  3. You get personalized attention, because he/she will be specializing on a project that is yours. It will be easier to get the message across, most especially when it comes to your ideals and objectives. Dealing with just one person, who already is an expert in his craft, is way easier than having to deal with an entire team of marketing people. In that team, it is highly possible that there will be clashes among its members. Those are the things you need not worry about when you choose an SEO consultant over a digital marketing agency.
  4. If you are the type of person to cultivate long term relationships with your vendors, you are to achieve that if you hire an SEO consultant. They are easier to get along with because they are their own persons.
  5. If you’re looking to hire an SEO consultant because of his/her portfolio and achievements, it is all the more preferable and an advantage that they can be hired as individuals, not just a part of a team. Their expertise will shine more, to your website’s advantage because they have only you to answer to; unlike when they are part of a team and have to take everybody’s opinion into consideration.
  6. The timeframe is followed better when you are just dealing with a single consultant. Given that you talk about your deadlines and you do the necessary follow ups, it is highly likely that deadlines are achieved effortlessly.
  7. An SEO consultant who has been in the business for many years will have the skills of a startup digital marketing agency. Chances are, newbies in the business are still learning the tricks of the trade, which we know cannot be done overnight. Hiring an SEO consultant gives you the security that your project will not be done as a practice test for junior interns. You are sure you get what you pay for, and that you will also be reaping the results you’re looking for.
  8. Digital marketing agencies have tons of clients, and usually, the big ones are more prioritized over the others. This is a very well-known fact in the industry. Startup companies needing more attention do not get what they deserve. Usually, the smaller budget package you avail from an agency, the smaller attention they give your campaign.
  9. SEO consultants are not called experts for no reason. They have the skills, tools, experience, and expertise, which made them who they are today. They are more flexible with their projects, and are easier to hit rapport with. Even when you want to maintain a professional business relationship with them, rapport is also vital to keep things going smooth sailing.
  10. Hiring an SEO consultant is healthier for your mind. When you have lesser people to deal with, you have lesser stress to deal with.

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Just put it this way, when a person is about to get into a surgery, he will go to a specialist, not a team of doctors. A master mind is better than a lot of minds.

Focusing in your website traffic and search engine ranking needs a consultant who can do them best. Digital marketing agencies are not bad at all, but they do not concentrate on SEO alone. If you are after your SEO ranking, then it is only natural that it is an SEO consultant you need.

Not all digital marketing agencies specialize in SEO marketing. It has to be noted that there are a lot of internet marketing channels available now. The more they have does not make them the master of more. It is still better to go with an individual who has become a pro in his job due to his experiences and skills gained over the years.

Hiring an SEO consultant takes a lot of stress from you. You can save time, which you can now spend on other things that can also bring growth to your company. Lead conversion, web design, maintenance, etc. Maintaining a business is not always a cup of tea. It takes a lot of hard work, which is why you need as much as help from an expert as you can get.